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Analytics Dashboard

Monitor your traffic sources, search terms, countries, and conversions

📊 Your Analytics Are Tracking

All visitor data is being collected automatically with Google Analytics 4. Here's what's being tracked:

Geographic Data

Countries, cities, regions of your visitors

Traffic Sources

Google, social media, referrals, direct visits, UTM campaigns

Time & Behavior

Visit times, session duration, page views

Conversions

Leads, calculator usage, shop clicks with STAROFFER code

Traffic Sources

Google OrganicTrack via GA4
Social MediaTrack via GA4
ReferralsTrack via GA4
DirectTrack via GA4

Top Countries

🇬🇧 United KingdomTrack via GA4
🇺🇸 United StatesTrack via GA4
🇨🇦 CanadaTrack via GA4
🇦🇺 AustraliaTrack via GA4

Key Events

Lead SubmissionsTrack via GA4
ACH CalculationsTrack via GA4
Shop ClicksTrack via GA4
Blog SharesTrack via GA4

📈 How to Access Your Full Analytics

1. Google Analytics 4 Dashboard

View real-time traffic, search terms, countries, and conversions:

Open Google Analytics →

2. Google Search Console (Search Terms)

See exactly what search queries bring people to your site:

• Click Performance → Search Results

• View: Queries, Pages, Countries, Devices

• Filter by: "DIY air purifier UK", "Corsi-Rosenthal box UK", etc.

Open Search Console →

3. Key Metrics to Monitor

Traffic Sources (GA4)

  • • Acquisition → Traffic acquisition
  • • View: Source/Medium breakdown
  • • Track: google/organic, facebook/social, etc.

Geographic Data (GA4)

  • • Reports → Demographic details → Location
  • • View: Countries, cities, regions
  • • Compare: UK vs international traffic

Search Terms (Search Console)

  • • Performance → Queries tab
  • • See: Impressions, clicks, CTR, position
  • • Optimize for: Top ranking keywords

Conversions (GA4)

  • • Events → View all events
  • • Track: lead_submitted, calc_completed, outbound_shop_click
  • • Monitor: STAROFFER promo code usage

4. Custom Reports Setup

Create custom reports in GA4 for specific insights:

Recommended Custom Reports:

  • 1. UK Traffic Performance: Filter by country = "United Kingdom"
  • 2. Blog Post Engagement: Page path contains "/blog/"
  • 3. Conversion Funnel: Page view → Calculator → Lead/Shop click
  • 4. STAROFFER Tracking: Filter events by promo_code = "STAROFFER"

🔗 Link Google Analytics & Search Console

To see search terms in GA4, link your Google Search Console:

  1. 1. Go to GA4 Admin → Product Links → Search Console Links
  2. 2. Click "Link" and select your Search Console property
  3. 3. Choose web stream → Link
  4. 4. After 24-48 hours, view search queries in GA4 Reports → Acquisition → Google Organic Search